Humans Do Not Live by Bread Alone; We Must Also Network Socially

Carr makes some great observations.  While he relishes the experiences of being at a dinner party at a writer’s home where no one tweeted, texted, or played with digital devices as they engaged in real Face TIme, interpersonal conversation, he ultimately comes to a realization, which at once supports and problematizes the dynamic of the modern era.  The virtual to real and the real to virtual world coexist.  Carr notes the warm and fuzzy feelings engendered by the stimulating conversation, the simplicity of  bread, which connotes  halcyon notions of hearth and home, and being in the company of real people, not their on-line avatars.  However,  as he commits to artisan baking, he realizes that he needs to send the images and share his experiences about his low-tech baking activities via a variety of social media.  Carr’s hope is that these digital forums will provide ways to share future connections in personal space in real-time.  I see his analysis as an argument for the necessity of creating a balance between the new media and the human values of personal interaction.  In his formula, a free-mix of the conundrum (which came first/the chicken or the egg?), the bread came first, then the blog.

For Carr, life is to be experienced via the senses.  The technology shares those experiences at a secondary level.


Ouroboros: The market creates the buzz and the buzz creates the market

I’m an old dog that has been trying to learn  new technological tricks for years.  Let me explain.  By the conjoined hands of fate and the hands on the time clock of life (I’ve been here for six decades), I have weathered the advance of the electronic world.  Transistor radios that run on 9 volt batteries to MP3 players, record players to ITunes, and playing Scrabble to  Words with Friends. I have come a long way from producing writing on my  manual Smith and Corona Typewriter that I got as a graduation gift from high school in 1971.  You know the one. with the stick shift on the right of the machine–the one that you have to shift after the margin bell rings.   I have tried to keep up as best I can.  For Christ’s sake, my eighty-year old mother has Facebook  Twitter, Pinterest and Instagram accounts where she shares her world.  I know what crop she is in current need of for the game FarmVille.

The latest focus of my tech attention is social media and the way it resembles the ouroboros.  Like the serpent that swallows its own tail creating a circle of connectivity, the interface of Facebook, Twitter, Tumblr have become as Cerand says the place to spend our lives with people we know, might know, those that know other people that we know, and. . .well, I guess you get where I’m going with this.

The ontology  (the nature of being) of social media is its accessibility in the expanse of the  world of electronics and storage clouds.  I am amazed at the ways in which these virtual connections create, as Cerand notes, a sustained  connection to a niche audience.

One feature of the new digital media that I feel has great potential for a writer is the blog site.  Here is a communal space to invite people into the world of your mind and its musings and considerations, which heretofore remained unveiled.

I agree with Cerand that a combination of these platforms creates the sustained momentum to sell or market your ideas.  One element will not do it alone as Cerand notes, but multiple overlays of  media will help to create the audience that you need to gain the exposure  necessary to create the buzz.  The goal of marketing is to get people wrapped up in your ideas, vision, dreams, realities. . .